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Tools: Project Communication


Communications checklist

Project conception and planning

  • Map stakeholders, consider the implications of the changes on each group and assess existing communications channels.

Strategy
  • Convey vision through one-to-one briefings with key players and group briefings to those likely to be most affected;
  • Listen to initial views and concerns.
Feasibility
  • Convey commitment to change;
  • Provide facts to support case;
  • Conduct two way communications exercises, i.e. Hold staff focus groups / community meetings to listen to concerns;
  • Conduct staff survey / community consultation;
  • Reassess key messages.
Implementation
  • Communicate vision;
  • Brief key community groups and local press;
  • Appoint change champions in each business unit which is affected;
  • Involve staff in details of delivery;
  • Provide regular information updates through one-way communications tools.
Operation
  • Celebrate successful completion of move;
  • Gather feedback;
  • Create champions for similar future changes;
  • Success of new office to be conveyed to internal and external audiences as appropriate.

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